Masahiro Shindo, the secret hero who propped up Nintendo’s console development from the NES through to the Nintendo Switch - AUTOMATON WEST
Was it Masayuki Uemura, who was in charge of development? Or perhaps the President of Nintendo Hiroshi Yamauchi, who gave it the green light? Maybe Gumpei Yokoi, the creator of the crucial D-pad? Some might say it was Shigeru Miyamoto, who unleashed the Famicom’s full potential with Super Mario Bros. On the other hand, if you were to mention the name “Masahiro Shindo,” many people would probably respond with, “Who?” Although he is not very well known, Masahiro Shindo is in fact an important figure who had a very strong influence on the Famicom and Nintendo itself. Let’s prove this by tracing his backstory.
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