Sony-Honda Afeela EV: A Built-In PlayStation 5 To Battle China's Best
It’s clear that if Japan, Europe, and the U.S. want to compete, companies will need to team up and build the kinds of high-tech vehicles China already has—and fast. That’s exactly what Sony and Honda aim to do with their new luxury-tech EV brand, Afeela. Under a joint venture known as Sony-Honda Mobility, the Afeela brand plans to launch its first car, a $60,000 luxury sedan, in 2026.
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